Top 5 Beauty Retail Apps in South America Q1 2024

In the first quarter of 2024, the performance of the top five beauty retail applications in South America varied significantly in terms of weekly downloads and active users, as reported by Sensor Tower.

O Boticário experienced a robust quarter with weekly downloads peaking at 374K in late January. Active users also saw a significant rise, reaching a high of 4.7M in the same period before gradually declining to 3.0M by the end of March.

Natura (Oficial) displayed consistent download numbers throughout the quarter, with a high of 78K in mid-January. Active user numbers remained relatively stable, fluctuating between 554K and 631K over the quarter.

Beleza na Web - Cosméticos saw a steady performance in terms of downloads, peaking at around 56K in late January. Weekly active users were consistent, with a slight decline from 271K at the beginning of January to 207K by the end of March.

Representante Eudora maintained a steady download rate, with the highest number of downloads reaching 48K in mid-March. Active users showed a stable trend, peaking at 288K in mid-March.

Época Cosméticos: Loja Online experienced a peak in downloads reaching 49K in early January. Active users remained stable throughout the quarter, fluctuating between 161K and 201K.

For more detailed insights and comprehensive data, visit Sensor Tower.